Asia Pacific led by India, Japan, Korea, Indonesia and China automotive films market size may witness rapid demand owing to increasing disposable income, industrialization and population growth. Population growth have led to escalate living standard of people and need for privately-owned cars which in turn has significant effect on automotive films market. Europe automotive films market demand, led by Germany, Spain, UK, France and Russia may expect rapid growth owing to technological development and escalating disposable income of consumers. Rise in automotive production and sales have led to the significant increase in market growth in Germany and Spain.
Automotive Films Market size is predicted to witness substantial growth due to its increasing use in automobiles. Increasing per-capita income along with luxurious lifestyle have led to the growth in vehicle sales, thereby enhancing product demand. Automotive films provide vehicles with aesthetic appeal, safety from radiations and accidental vibrations and are less costly than paints. Rising consumer concern about skin protection due to solar heat and privacy requirements in vehicles may further promote industry growth
Rise in consumer health consciousness about skin problems, protection from harmful UV radiations and thermal insulation and need for privacy is likely to stimulate industry growth. Research has proven that significant skin damage occurs due to the prolonged exposure to UV radiations through car windows, window glass in office or building, where about 90% of skin cancers are associated with UV radiations. These are the factors that lead to the increase in automotive films market demand.
Automotive window films are installed to the interior or exterior of car window which protects driver and passengers from solar energy that comprises of UV radiations, visible and infrared. Windshield is usually the largest window in the car and sun rays can diminish visibility and cause headache, can be prevented by installing automotive window films which can combat powerful sunrays.
Commercial vehicles windows can be installed with automotive films to reduce the amount of heat and provide protection from UV radiations. This can enhance productivity, reduces stress and improve the overall vehicle’s aesthetic. Commercial vehicle demand may exceed 25% of the total market share by 2024 which in turn can increase the demand for automotive films market demand. In January 2018, commercial vehicles sales were of 85,660 units in India. Increase in infrastructure spending on account of strong economic growth should drive the industry demand.
North America led by Canada and the U.S. automotive films market demand may witness gains over the forecast timeframe. This can be attributed to the increase in demand for personalized vehicles and presence of key leaders is expected to have a positive impact on the market. Moreover, robust growth in construction industry is anticipated to boost market demand.
Global automotive films market share is consolidated with key players operating in this industry are Lintec, Eastman Chemical, Zeofilms, Hexis S.A., Nexfil, Madico, Renolit, 3M Company, Saint-Gobain Performance Plastics, Avery Dennison, JMR Graphics, and Vvivid Vinyl.
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